A brand only feels real when the mark, the photos and the feed look like they came from the same person. Logo, system, product shots, AI sets and social identity - built as one language, not five separate jobs.
For founders and small businesses that need a mark, a system, product photography or a social identity - without a year-long corporate rebrand.
01Type
Logos
02Stack
Figma, Illustrator
03Includes
Primary mark, wordmark and file pack.
From 1 week.
04From
50€
01Type
Brand system
02Stack
Type, color, grid
03Includes
Type, color, grid and usage rules.
From 3 weeks.
04From
400€
01Type
Product photos
02Stack
Studio, retouch
03Includes
Studio set, lighting and retouch.
From 1 week.
04From
75€ / hour
01Type
AI photos
02Stack
Generation, retouch
03Includes
Generated sets, selection and retouch.
From 3 days.
04From
50€
01Type
Social identity
02Stack
Templates, stories
03Includes
Feed, stories and cover templates.
From 1 week.
04From
100€
01 Identity, not a mark
Sign, type, color, grid - and the rules that let you make the tenth piece without calling me back.
02 One language across touchpoints
Website, brochure, social. One tone, not three separate 'designs' that happen to share a name.
03 Built to be used
The system stays small enough that people actually use it. Not an 80-page brand book that sits in a folder.
Selected work
Efsy
Result: one brand for a Prague café and evening bar in Žižkov. Logo, printed and digital menus, posters, Instagram, a guest loyalty app, and event graphics. Live at efsy.cz.
see the caseMSM Academy / English in Dubai
Result: a brand system for MSM Academy in Dubai, including the English in Dubai launch — mark, type, mobile web, brochures, and badges. Live at msmdubai.ae.
see the caseFootball Academy
Result: identity, brochures, Instagram, and a desktop site for MSM Football Academy in Prague. Live at fcmsm.eu.
see the caseVadim Filatov, a UI/UX engineer and visual designer based in Prague. For Efsy, a café and evening bar in Žižkov, he delivered one system: logo, menus, posters, Instagram, a guest loyalty app, and event graphics. The café is live at efsy.cz. A logo starts at 50€. A brand system starts at 400€.
A logo starts at 50€. A brand system — type, color, grid, and usage rules — starts at 400€. Product photography is 75€ per hour. AI photo sets start at 50€. A social identity, with feed, stories, and covers, starts at 100€.
For Efsy in Prague it was the wordmark, printed and digital menus, posters, Instagram covers, the loyalty app, and event dressing. Day service and the evening bar use one language, not two brands.
Investment
You leave the first conversation with a number you can plan around. Scope and goals go into one estimate - visible before we start, unchanged unless the brief changes. Tell me what you're building, I'll tell you what it takes.
talk through the brief